EChristian Author Course 01, Lesson 6 One is successful in the task of communication when one is able to convey information in such a way that if captivates the audience and produces the desired effects. I have told you so far that for successful communication you must develop sincerity, conviction and a genuine burden to help your readers. Also, you should know who your audience is. In addition to all the above, you should use appropriate language. Using the correct language includes using simple, natural, and accurate expressions. I have already given you several suggestions about how to make your writings simple, natural, and accurate. The next thing — to enhance communication — is to use an attractive presentation. Make Your Presentation So Attractive That People May Not Feel Like Keeping It Down !! You should use an attractive presentation to capture their attention. It is true that the increasing literacy levels is producing many new readers every day, but this does not mean that they will automatically read anything and everything presented to them. Even though there is now a large number of literate people in our country, we should realize that more and more
